Cebu City witnessed the successful staging of the First National Business and Management Conference, which was jointly organized by the University of San Carlos (USC) and the Ramon V. del Rosario College of Business (RVR-COB) of De La Salle University (DLSU). The theme of the research conference, which was held at the USC grounds on August 30-31, was “Trailblazing New and Sustainable Business and Management Practices”.
Among the highlights of the conference were the keynote address of Shell Philippines Country Chairman Mr. Edgar Chua, who talked about “Shell’s Sustainable Business Practices in the Philippines”; the talk of Mansmith and Fielders, Inc. President and Chief Service Strategist Ms. Chiqui Escareal-Go, who elaborated on “Service Innovation and Servitization”; and the talk of Cebu Investment Promotion Center Director Mr. Joel Mari Yu.
On the second day of the conference, simultaneous capability building sessions were conducted in the afternoon by several DLSU faculty members for conference participants, as well as for USC faculty members and students. The sessions are as follows: “Action Research” by Dr. Benito Teehankee, Chair, Management and Organization Department; “Case Method” by RVR-COB Dean Dr. Ma. Andrea Santiago; “Writing an Article for Publication in a Scholarly Journal” by Dr. Gerardo Largoza, Associate Professor of the School of Economics; and “Utilizing Creative Non-Fiction Techniques for Research Writing” by Dr. Raymund Habaradas, Director of the Center for Business Research and Development (CBRD).
The research conference attracted participants not only from USC and DLSU, but also from Ateneo de Manila University, Cebu Institute of Technology – University, De La Salle Araneta University, De La Salle – College of St. Benilde, Mindanao State University – Iligan Institute of Technology, San Beda College, San Pablo Colleges, Southern Leyte State University, University of San Jose – Recoletos, University of the Philippines – Cebu, and Xavier University. Among the paper presenters was a large batch of Doctor of Business Administration (DBA) students of DLSU, many of whom presented in a research conference for the first time.