Cases are teaching and learning tools that allow students to freely discuss issues related to the case, with the teacher moderating and facilitating the flow of the discussion. However, “if there is only one answer to a case, don’t use a case. Better give a lecture!” This was one of the tips given by Dr. Fernando Roxas during the AIM-DLSU Case Writing Workshop held at the Meralco Caseroom of the Asian Institute of Management last May 15, 2015.
“The ultimate source of growing your business, any business, is market segments,” so says Dr. Eduardo ‘Ned’ Roberto during the13th Consumer Coping Survey Presentation last May 8, 2015. Roberto, the country’s foremost marketing authority, discussed the output of the 2014 nationwide survey on consumer coping behavior, which was administered by the Social Weather Stations (SWS). The presentation included 151 product categories and how the products have moved, upward or downward, from being a “staple”, near-staple”, “nice-to-have”, “near-dispensable”, and “definitely-dispensable” products.
Are you learner-centered or teacher centered? Are you the type who is more concerned with the learning of the student or the teaching process? The more learner-centred one is, the more appropriate teaching with cases is. This was the underlying message of resource person Dr. Fernando Roxas during the 1st Case Writing Seminar jointly organized by the Center for Business Research and Development (CBRD) of De La Salle University (DLSU) and the Andrew L. Tan Center for Tourism (ALT-CFT) of the Asian Institute of Management last March 20, 2015 at the DLSU.
The DLSU Center for Business Research and Development co-organized a case writing workshop with the Asian Institute of Management (AIM) – Dr. Andrew L. Tan Center for Tourism (AIM-ALT-CFT) at the DLSU Faculty Center on March 20, 2015. This workshop. attended by faculty members from AIM and DLSU, was designed to develop a pool of researchers and writers of teaching cases and teaching notes that can be used in business and management classes in Philippine colleges and universities. At the end of the workshop, the participants are expected to be equipped with the following skills: using a teaching case, writing a teaching case, understanding the basics of a multimedia case, and writing a teaching note.
Serving as workshop facilitator is AIM-ALT-CFT Executive Director Fernando Y. Roxas, who is also a core faculty of AIM’s W. SyCip Graduate School of Business. He teaches Operations Management, Quantitative Analysis, Systems Thinking, Project Management and other basic modules in the Degree and Executive Learning Programs of the Institute. In terms of research, Roxas has published internationally in peer-reviewed, energy journals. One of his recent works has recently been cited as outstanding by the Emerald Literati Network Awards for Excellence 2013. He is also the pioneer and premier proponent of the multi-media case format in AIM.
Roxas has a Master’s degree in engineering geology from the Asian Institute of Technology in Bangkok, Thailand; and an MBA from the AIM. He obtained his Doctor of Business Administration, with High Distinction, from the De La Salle University Graduate School of Business. An acknowledged expert in the field of energy, with about 30 years of experience in the sector, he routinely does projects for multilateral and bilateral agencies.
I am a Catholic and I am a businessman! So spoke Mr Ramon del Rosario Jr. in the plenary speech he gave on February 27, 2015 during the 9th International Conference on Catholic Social Thought and Business Education, which is co-organized by De La Salle University, De La Salle – College of Saint Benilde, and Ateneo de Manila University.
Ms. Shieradel Jimenez, a faculty member of the Management and Organization Department (MOD), presented her paper title “The State of Philippine Cooperatives” to a small group of faculty members and students at the Research Hub, 2nd floor of the DLSU Faculty Center on February 18, 2015. This presentation is part of the MOD-CBRD Lecture Series, which is meant to give faculty members an opportunity to present their works-in-progress so that they can get valuable inputs from their colleagues on how to convert these into articles for scholarly publications.
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De La Salle University
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