DLSU CBRD, PAoM hold 6NBMC

The DLSU Center for Business Research and Development (CBRD), in partnership with the Philippine Academy of Management (PAoM), held the 6th National Business and Management Conference (6NBMC) last November 9 to 10 at DLSU – Manila.

The theme for the 6NBMC is “Sparking a digital economy: The use of technology in business and management for innovation, inclusivity, and integration”. Its main goal is to discuss and assess recent developments in technology and how this impacts the conduct of business and management.

Apart from the digital economy, other themes and areas were also included in the conference such as social entrepreneurship, new business models, resilience building in disaster-vulnerable environments, and sustainable tourism. These are conducted through plenary sessions with industry practitioners and the academe, research parallel sessions, capability building sessions, and round table discussions.

Among the distinguished speakers during the keynote address and plenary sessions include DLSU Vice Chancellor for Research and Innovation Dr. Raymond Girard Tan, BPI Direct BanKo Inc. President Mr. Jerome Minglana, DLSU Full Professor Dr. Benito Teehankee, Hungry Workhorse President Mr. Reynaldo Lugtu Jr., and Grab Philippines Country Marketing Head Ms. Cindy Toh.

On the other hand, among the professors who conducted the capability building sessions include Associate Professor Dr. Gerardo Largoza for “Experimental Design for Business Research” and Asia-Pacific Social Science Review Editor Dr. Romeo Lee for “Effective Work Habits in Research and Publishing”.

Now on its sixth year, the NBMC serves as a platform for faculty members and graduate students of Philippine business schools to engage in scholarly research and undergo a presentation and critique of their ideas. It also attempts to establish linkages and networks so as to spur collaboration in different areas such as humanistic management, social entrepreneurship, entrepreneurial leadership, and disaster resilience, to name a few.