CBRD at a glance

The Center for Business Research and Development (CBRD) is the research and advocacy arm of the Ramon V. del Rosario College of Business (RVRCOB) of De La Salle University (DLSU). As a signatory of the UN-backed Principles of Responsible Management Education (PRME), the RVRCOB has committed to promote the PRME principles.


Launched last October 2018, Business for Society: AIM-DLSU Case Book 2018 is the outcome of the collaborative efforts of the faculty members and researchers of De La Salle University (DLSU)-Center for Business Research and Development (CBRD) and the Asian Institute of Management (AIM)-Dr. Andrew L. Tan Center for Tourism (ALT-CFT). The cases in this book prompt students to craft strategic and realistic decisions by exposing them to actual management and business situations. This folio strives to develop the competencies of the next generation of business leaders. You may get a copy of the book through C&E Publishing Inc. 

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