In an attempt to drum up interest in research among the faculty members and graduate students, the Center for Business Research and Development (CBRD), in cooperation with the Office of the Vice Dean for Research and Graduate Studies of the Ramon V. del Rosario College of Business (RVR-COB), organized an orientation session titled “Research and Advocacy – the RVR-COB way” last July 26 at the 4th floor of the Henry Sy. Sr. Hall.
Among the resource speakers are University Research Coordination Office (URCO) Director Dr. Madelene Sta. Maria, who described the structure of research in DLSU. She also talked about the various mechanisms provided by the University for faculty researchers, including potential funding sources.
Sta. Maria’s talk was followed by presentations by several RVR-COB faculty members who also coordinate with national broadsheets that regularly publish articles written by DLSU faculty members. These are Management and Organization Department (MOD) Chair Dr. Benito Teehankee, who is the coordinator of the “Managing for Society” column of Manila Times; and MOD faculty members Ms. Marissa Marasigan and Ms. Pia Manalastas, who are the coordinators of “View from Taft” of BusinessWorld, and of “Green Light” of Manila Standard Today, respectively. They gave the audience tips on how to write for a general audience, and explained the thrusts of their respective opinion columns.
Finally, Dr. Elfren Cruz, a long-time columnist of BusinessWorld’s “Framework” and who now writes the bi-weekly column “Breakthrough” for the Philippine Star, emphasized the need to take a clear position on issues when one writes for an opinion column.