DLSU, AIM co-organize case writing seminar


Are you learner-centered or teacher centered?  Are you the type who is more concerned with the learning of the student or the teaching process? The more learner-centred one is, the more appropriate teaching with cases is. This was the underlying message of resource person Dr. Fernando Roxas during the 1st Case Writing Seminar jointly organized by the Center for Business Research and Development (CBRD) of De La Salle University (DLSU) and the Andrew L. Tan Center for Tourism (ALT-CFT) of the Asian Institute of Management last March 20, 2015 at the DLSU.

Learning with cases is standard pedagogy in the law and medical professions that was adopted by the Harvard Business School for its business programs. The use of cases has obvious advantages such as honing the communication skills of students, training the students to think on their feet, providing a safe environment where students can test out their ideas without fear of risking their jobs or reputation, and developing the analytical and decision making skills of students rather than management theories or techniques.

Roxas, who is the Executive Director of the ALT-CFT, exposed the participants to the different types of cases, namely incident, iceberg, illustrative, head, dialogue, application, data, issue, prediction and decision type of cases. He also presented alternative approaches to writing cases. The multi-media cases elicited much interest from the participants as the participants agreed that today’s learners seemed to be wired differently from students before. Today’s students seemed to respond more to visual rather than the textual medium for gathering and processing information.

As this case writing workshop aims to help the participants develop their own cases and teaching Notes, a follow-up session is scheduled for May 15, 2015. Participants were advised to start preparing their case drafts for presentation during the said follow-up session (Ma Cresilda Caning)

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