Last November 10, 2018, the AIM-Dr. Andrew L. Tan Center for Tourism conducted a round table discussion (RTD) during the 6th National Business and Management Conference titled “People, Planet, Profit: On the economics of sustainable tourism in Asia”.
The RTD covers the initial research work done by contributing authors to the book project initiated by the AIM-Dr. Andrew L. Tan Center for Tourism entitled, People, Planet, Profit: The Economics of Sustainable Tourism in Asia. The editor of the book includes Dr. Maria Cherry Lyn S. Rodolfo, Dr. John Paolo R. Rivera, Dr. Fernando Martin Y. Roxas, and Ms. Eylla Laire M. Gutierrez.
This book deals with the contemporary theoretical, conceptual and empirical issues faced by economic agents in their pursuit of sustainable tourism. The role of tourism economics has become more pronounced with the growing significance of tourism as an economic activity today especially in Asia, home of major tourism generating markets such as China, India and major destinations such as the ASEAN economies for tourists and investments. The economic opportunities from tourism and the ongoing regional economic integration are driving changes in the behavior of national tourism organizations, policy makers, destination managers and business enterprises including the micro, small and medium enterprises. The book aims to serve as key resource material in achieving a broader and deeper understanding of the current opportunities and challenges of sustainable tourism in the Philippines and in Asia.
The RTD started with the presentation of Ms. Jonalyn Baquillas (De La Salle University) on Sustainable Consumption and production: Passport to greening the tourism value chain. She is writing this chapter with Dr. Raymund B. Habaradas (De La Salle University). Their study highlights the intricacies of the tourism value chain and sustainable consumption/production by using a multiple case study design (4 cases – Kinabalu National Park, Zero Carbon Resorts Project, Indochina Junk, and The Circle Hostel) and a macro level and organizational level assessment on sustainability initiatives.
The second presentation by Mr. Christopher Ed C. Caboverde (AIM-Rizalino S. Navarro Policy Center for Competitiveness) entitled Promoting sustainable tourism through E-Commerce focuses on addressing the question: “How e-commerce promotes sustainable tourism, specifically in increasing value chain efficiency?” This study is co-authored with Ms. Eylla Laire M. Gutierrez (AIM-Dr. Andrew L. Tan Center for Tourism). Their study aims to highlight the critical role of e-commerce in sustainable tourism.
The presentation of Dr. Daryl Ace V. Cornell (Polytechnic University of the Philippines) with Ms. Luzviminda O. Tugade (Polytechnic University of the Philippines) entitled Urban attractiveness of smart city as a framework for emerging demand and supply of tourism products and services showcased the emerging demand and supply components in a smart urban tourism setting.
Dr. Reil G. Cruz (UP-Asian Institute of Tourism) presented his chapter on Instruments for Sustainable Tourism. The study will survey the different policy and economic instruments for sustainable tourism.
Ms. Eylla Laire M. Gutierrez (AIM-Dr. Andrew L. Tan Center for Tourism) presented her chapter with Dr. John Paolo R. Rivera (AIM-Dr. Andrew L. Tan Center for Tourism) on Establishing cointegration between outbound tourism and economic growth in the Philippines. The study addresses the question: “How can we establish long run relationship between outbound tourism and economic growth?” and “What are the implications of the existence of this long run relationship?”
After the presentations, Dr. Maria Cherry Lyn S. Rodolfo (The Asia Foundation) discussed the common thread of all presentations – creating a strong network among tourism stakeholders and multiple disciplines as the book can serve as a reference material for students (tourism, economics, urban and regional planning, business and the social sciences), policy makers, and business enterprises. She encouraged authors to emphasize more of Philippine and Asian issues in the country and the region.