For more information and other concerns on the teaching cases below, you may contact the director of the DLSU Center for Business Research and Development, Dr. Raymund Habaradas, through You may also purchase the book “Business for Society: AIM-DLSU Casebook 2018” through the online shop of C&E Publishing Inc. by clicking this link.

Sofee’s Agro Industrial Farm by Maria Luisa Delayco

The case is about a sole proprietorship business.  The business name is Sofee’s Agro Industrial Farm and it was managed by a husband and wife team.  It covers the progress and challenges of a new business involved in the distribution of fresh chicken.  The case context considers issues in management, operations, finance and marketing.

Key Words: business planning, financial forecast, distribution business, managing a business, managing finances

Toyota Motor Philippines Plant Tour Program by Patrick David Cenon

This is a case about organization design, organization development and public relations. By analyzing an organization’s situation, objectives, job evaluations, customer needs, value proposition and employee profiles, a manager is able to assign a public relations activity to the appropriate unit in the organization and maximize the opportunity to communicate and build relationships with various publics.

Key Words: Organization design, organization development, public relations

Setting Directions at Cornflower Food Corporation by John Andrew See

Cornflower Food Corporation was initially incorporated by a group of friends with the intention of experimenting with newer and more advanced methods of producing noodle products. However, due to lack of technological know-how in utilizing the available technologies, the company suffered huge losses, causing some of the incorporators to decide to sell their shares in the company.

Key Words: Cornflower Food Corporation, family business management, competitive advantage

War of the heart and mind: The case of Greenius by Raymund Habaradas and Patrick Aure

The owners of Greenius argue with each other – the challenge of balancing making profits with the intention of uplifting select rural communities from poverty is daunting. Popoy, the so-called “heart” of the organization, is keen on staying true to the mission of Greenius. However, Basha, the “mind” of the social enterprise, contends that focusing too much on the mission is endangering the viability of Greenius. One thing is for certain – if the status quo persists, neither financial profits or the social mission can be fulfilled. What should the owners of Greenius do? How should they manage the perspectives of Greenius’ ‘heart’ and ‘mind’?

Key Words: Greenius, business model, social enterprise

Plush and Play: A Frenchman’s enterprise in an Enchanted Farm by Raymund Habaradas, Patrick Adriel Aure, and Ian Benedict Mia

Plush and Play is a social enterprise founded in 2012 by Frenchman Fabien Courteille as a response to the plight of women workers in Bulacan, who lost their jobs due to outsourcing in the textile and garments industry. Since he founded the business, Fabien has had to deal with the challenge of having to keep the social enterprise viable even as it attempts to ensure that the welfare of the women workers is protected. This case describes the various roles performed by Fabien as a social entrepreneur, and also shows how he deals with various stakeholders of the business.

Key Words: entrepreneurship, managerial roles, social enterprise, social entrepreneur

Bayani Brew: Brewing a new breed of Filipinos crazy in love with the Philippines by Raymund Habaradas and Patrick Aure

Bayani Brew (literally “Hero’s Brew”) is a social enterprise initially set up in the Gawad Kalinga (GK) Enchanted Farm, in Angat, Bulacan, Philippines. It produces iced tea drinks that trace their origins from the brews of native leaves of the nanays (mothers) residing at the GK community. Promoting indigenous ingredients such as tanglad (lemongrass), pandan, and talbos ng kamote (purple leaves of sweet potato tops), Bayani Brew provides an “exciting and healthier alternative” to the usual sweetened ready-to-drink iced teas and fruit juices.

Key Words: Bayani Brew, GK Enchanted Farm, social enterprise

Balat Baka Corporation (BBC) by Mary Margaret Que

Balat Baka Corporation, Inc. (BBC) is a community of craftsmen. It designs, manufactures and distributes leather goods positioned in the local market as corporate gifts and accessories. For the past 10 years, it has served the gift giving and accessorizing needs of over 500 of the Top 1,000 corporations in the Philippines. Its product categories include: bags and briefcases; business, desk, travel and sports accessories; key holders & wallets; organizers and meeting folders. BBC has a production capacity of over 500,000 units per annum. Based on RA 8289 2 , BBC is classified as a small enterprise in terms of employee size, with about 50 employees; but is a medium enterprise in terms of asset size (at over Php 15 million).

Key Words: Balat Baka Corporation, accounting policies, BIR audit, tax

Viaje del Sol: the Past, Present, and Future of a Cultural Tourism Alliance by Paz Esperanza T. Poblador

The case recounts the story of a cultural tourism alliance called The Viaje del Sol, launched in 2004.  A brainchild of Filipiniana advocate and environmentalist Patis Tesoro, the map featured several like-minded attractions in the destination of CALABARZON.  Apart from the heritage restaurant Kusina Salud, which she later named PatisTito Garden Cafe, The Way of the Sun was a stalwart of local tourism, paving the way for other regions to organize themselves in the same manner. Unfortunately, due to an absence in leadership and confusion in vision, the Viaje del Sol dissipated after a few years. The case then poses the question, should Patis try to reunite the original members or start a new alliance?

Key Words: Viaje del Sol, CALABARZON, sustainable and cultural tourism

Managing sustainable destination event tourism: The Catanduanes Reef Break experience by Jhona Camba, Lysa Sanchez, Geraldine Pascual, and Maria Cristina Aguilar

Pastor Genesis Efondo eyes each customer of Cafe de Au, a quaint coffee shop he owns in Virac which is situated in a lone island of Catanduanes, Philippines. He looks at hungry customers, most of them are surfers from both Catanduanes and outside the island. His close friends are also deeply discussing the logistics and preparations of an event his brother had started, Catanduanes Reef Break (CRB). Genesis and many of Ezra’s friends are surfers (and skaters) by heart. He lives his brother’s legacy by supporting the CRB, an event brainchild of his brother intended to support the local surfing community, as well as promote the province as a tourism haven for surf, skate, swim, and music.

Key Words: Catanduanes, surfing, sustainable tourism, destination event tourism