CCRES Business Analysis team holds meeting at DLSU


Key members of the Business Analysis Team of the Capturing Coral Reef & Related Ecosystem Services (CCRES) project paid a courtesy visit to DLSU Vice Chancellor for Research and Innovation Dr. Raymond Tan on June 9, 2016 before proceeding with its team meeting. Present were Dr. Mark Milstein of Cornell University, Dr. Sue McAvoy of University of Queensland, and Dr. Arnel Onesimo Uy and Dr. Raymund Habaradas of De La Salle University. CCRES, a project funded by the World Bank, aims to understand how communities currently use and interact with ecosystem services, and how these interactions, along with external factors, have led to current problems such as resource degradation, resource use conflicts, failed or dwindling livelihoods or persistent poverty.

The project team from the Philippines, which was formed by the DLSU Center for Business Research and Development (DLSU-CBRD), serves as the CCRES project local partner, and is tasked to help collect data, analyze, and evaluate how several key existing business sectors are structured and currently function within the local El Nido economy. DLSU-CBRD will also coordinate with the CCRES country coordinator and supporting organizations from the local community, as well as business/management researchers from both Cornell University (Cornell) and the University of Queensland (UQ) business schools.

Other lead researchers of the team from the Philippines are Dr. Jesusa Marco and Dr. Andrea Santiago. Field researchers from the Philippines include DLSU faculty members Dr. Reynaldo Bautista Jr., Shieradel Jimenez, Liza Fumar, and Perry Carl Lim.

Ned Roberto presents highlights of consumer coping behavior survey at DLSU

“The ultimate source of growing your business, any business, is market segments,” so says Dr. Eduardo ‘Ned’ Roberto during the13th Consumer Coping Survey Presentation last May 8, 2015Roberto, the country’s foremost marketing authority, discussed the output of the 2014 nationwide survey on consumer coping behavior, which was administered by the Social Weather Stations (SWS). The presentation included 151 product categories and how the products have moved, upward or downward,  from being a “staple”, near-staple”, “nice-to-have”, “near-dispensable”, and “definitely-dispensable” products.

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