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People, Planet, Profit: On the economics of sustainable tourism in Asia

Last November 10, 2018, the AIM-Dr. Andrew L. Tan Center for Tourism conducted a round table discussion (RTD) during the 6th National Business and Management Conference  titled “People, Planet, Profit: On the economics of sustainable tourism in Asia”.

The RTD covers the initial research work done by contributing authors to the book project initiated by the AIM-Dr. Andrew L. Tan Center for Tourism entitled, People, Planet, Profit: The Economics of Sustainable Tourism in Asia. The editor of the book includes Dr. Maria Cherry Lyn S. Rodolfo, Dr. John Paolo R. Rivera, Dr. Fernando Martin Y. Roxas, and Ms. Eylla Laire M. Gutierrez.

This book deals with the contemporary theoretical, conceptual and empirical issues faced by economic agents in their pursuit of sustainable tourism.  The role of tourism economics has become more pronounced with the growing significance of tourism as an economic activity today especially in Asia, home of major tourism generating markets such as China, India and major destinations such as the ASEAN economies for tourists and investments. The economic opportunities from tourism and the ongoing regional economic integration are driving changes in the behavior of national tourism organizations, policy makers, destination managers and business enterprises including the micro, small and medium enterprises. The book aims to serve as key resource material in achieving a broader and deeper understanding of the current opportunities and challenges of sustainable tourism in the Philippines and in Asia.

The RTD started with the presentation of Ms. Jonalyn Baquillas (De La Salle University) on Sustainable Consumption and production: Passport to greening the tourism value chain.  She is writing this chapter with Dr. Raymund B. Habaradas (De La Salle University). Their study highlights the intricacies of the tourism value chain and sustainable consumption/production by using a multiple case study design (4 cases – Kinabalu National Park, Zero Carbon Resorts Project, Indochina Junk, and The Circle Hostel) and a macro level and organizational level assessment on sustainability initiatives.

The second presentation by Mr. Christopher Ed C. Caboverde (AIM-Rizalino S. Navarro Policy Center for Competitiveness) entitled Promoting sustainable tourism through E-Commerce focuses on addressing the question: “How e-commerce promotes sustainable tourism, specifically in increasing value chain efficiency?” This study is co-authored with Ms. Eylla Laire M. Gutierrez (AIM-Dr. Andrew L. Tan Center for Tourism). Their study aims to highlight the critical role of e-commerce in sustainable tourism.

The presentation of Dr. Daryl Ace V. Cornell (Polytechnic University of the Philippines) with Ms. Luzviminda O. Tugade (Polytechnic University of the Philippines) entitled Urban attractiveness of smart city as a framework for emerging demand and supply of tourism products and services showcased the emerging demand and supply components in a smart urban tourism setting.

Dr. Reil G. Cruz (UP-Asian Institute of Tourism) presented his chapter on Instruments for Sustainable Tourism. The study will survey the different policy and economic instruments for sustainable tourism.

Ms. Eylla Laire M. Gutierrez (AIM-Dr. Andrew L. Tan Center for Tourism) presented her chapter with Dr. John Paolo R. Rivera (AIM-Dr. Andrew L. Tan Center for Tourism) on Establishing cointegration between outbound tourism and economic growth in the Philippines. The study addresses the question: “How can we establish long run relationship between outbound tourism and economic growth?” and “What are the implications of the existence of this long run relationship?”

After the presentations, Dr. Maria Cherry Lyn S. Rodolfo (The Asia Foundation) discussed the common thread of all presentations – creating a strong network among tourism stakeholders and multiple disciplines as the book can serve as a reference material for students (tourism, economics, urban and regional planning, business and the social sciences), policy makers, and business enterprises. She encouraged authors to emphasize more of Philippine and Asian issues in the country and the region.

DLSU VCRI discusses research trends in the digital economy during 6NBMC

The digital economy is already here, and it’s a matter of tapping and maximizing its potential. During the 6th National Business and Management Conference, De La Salle University Vice Chancellor for Research and Innovation Dr. Raymond Girard Tan delivered a keynote address on research trends in the digital economy and what this development means for multiple sectors particularly the academe.

Among those discussed by Dr. Tan include the current landscape of the digital economy, research and innovations as drivers for growth, and its implications to higher education in business.

The digital economy

Dr. Tan highlights that technology firms are now a dominant global force. With the likes of Facebook, Google, Adobe, and Twitter, among many others, these firms are leading the growth of the digital economy. “Technological innovations will change the global business landscape”, he adds.

One of the most cited business articles of the decade entitled “Business intelligence and analytics: From big data to big impact” further implies the rapid pace by which the digital economy will trailblaze in the coming years.

Dr. Tan states one part of the article: “Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations”.

In the Philippines, information technology, business process management, and e-commerce were identified as one of the top 12 priority areas by the Department of Trade and Industry. This signifies the Philippine government’s focus on taking advantage of the opportunities brought by the digital economy.

Research and innovation

According to the 2018 Global Innovation Index, the Philippines ranks 73rd. The country was further ranked as follows: 86th in human capital and research, 44th in business sophistication, and 49th in knowledge and technology outputs.

Considering this development, Dr. Tan emphasizes the need to establish interdependencies between the government, researchers, industry, and general public to maximize the innovation opportunities. According to him, among the tools that will be required to implement these interdependencies include research and development support, policy-making, and goods and services, to name a few.

In the country, the Department of Science and Technology has developed the “Harmonized National Research and Development Agenda” for 2017 to 2022 that indicates the government’s support for technology-based innovations. The agenda also emphasizes emerging technologies such as artificial intelligence and data analytics, and focuses on knowledge transfer, commercialization, and utilization in the technology industry.

Implications on the academe

Given these developments in the digital economy, Dr. Tan enumerates three main functions of the academe: transmitting knowledge, creating knowledge, and acting as a public knowledge resource. He furthers that one of the ways to do this is through extensive research and innovation.

Dr. Tan lists down several benefits with undergoing research in the academe: contribute knowledge as a societal good, provide solutions to complex issues, enrich the national talent pool, and enhance the university’s international reputation.

Moreover, these developments have further implications to individual faculty members in the Philippine academia. For instance, a shift in career identity from teacher to a teacher and researcher must be embraced by current faculty members. Moreover, developing a global mindset, career planning and time management, and shaping institutional processes and cultures are also important considerations.

“Business schools need to strengthen research to empower students and faculty to succeed in the digital economy”, Dr. Tan concludes.

DLSU CBRD, PAoM hold 6NBMC

The DLSU Center for Business Research and Development (CBRD), in partnership with the Philippine Academy of Management (PAoM), held the 6th National Business and Management Conference (6NBMC) last November 9 to 10 at DLSU – Manila.

The theme for the 6NBMC is “Sparking a digital economy: The use of technology in business and management for innovation, inclusivity, and integration”. Its main goal is to discuss and assess recent developments in technology and how this impacts the conduct of business and management.

Apart from the digital economy, other themes and areas were also included in the conference such as social entrepreneurship, new business models, resilience building in disaster-vulnerable environments, and sustainable tourism. These are conducted through plenary sessions with industry practitioners and the academe, research parallel sessions, capability building sessions, and round table discussions.

Among the distinguished speakers during the keynote address and plenary sessions include DLSU Vice Chancellor for Research and Innovation Dr. Raymond Girard Tan, BPI Direct BanKo Inc. President Mr. Jerome Minglana, DLSU Full Professor Dr. Benito Teehankee, Hungry Workhorse President Mr. Reynaldo Lugtu Jr., and Grab Philippines Country Marketing Head Ms. Cindy Toh.

On the other hand, among the professors who conducted the capability building sessions include Associate Professor Dr. Gerardo Largoza for “Experimental Design for Business Research” and Asia-Pacific Social Science Review Editor Dr. Romeo Lee for “Effective Work Habits in Research and Publishing”.

Now on its sixth year, the NBMC serves as a platform for faculty members and graduate students of Philippine business schools to engage in scholarly research and undergo a presentation and critique of their ideas. It also attempts to establish linkages and networks so as to spur collaboration in different areas such as humanistic management, social entrepreneurship, entrepreneurial leadership, and disaster resilience, to name a few.

DLSU partners with CBSUA for 5th National Business and Management Conference

   

De La Salle University (DLSU) and Central Bicol State University of Agriculture (CBSUA), in collaboration with the Philippine Academy of Management (PAoM), successfully held the 5th National Business and Management Conference (NBMC 2017) on November 17-18, 2017 at the Avenue Plaza Hotel, Magsaysay Avenue, Naga City, Camarines Sur. The theme of this year’s conference is: “Grassroots: Towards responsible management and sustainable business practices”.

Br. Armin A. Luistro FSC, President of De La Salle Philippines (DLSP) and President of the Philippine Business for Social Progress (PBSP), was the conference’s keynote speaker. In his presentation titled “Sustainable Development Goals (SDGs)”: the Role of Philippine Business and Academia”, Luistro talked about the PBSP’s long-term program that utilizes a multifaceted approach aimed at moving the poorest Filipino families from survival to subsistence to self-sufficiency. The goal is to eradicate extreme poverty in 2030.

The conference’s other plenary speaker was Dr. Feorillo Petronilo A. Demeterio III, Director of the DLSU University Research Coordination Office (URCO), who talked about “Building a Research Culture in Philippine HEIs: Opportunities and challenges”. He presented several models that Philippine universities can use as a model for promoting research in their respective institutions.

Spearheaded by the DLSU Center for Business Research and Development (CBRD), the conference attracted business and management faculty members and graduate students from colleges and universities all over the Philippines. CBRD worked closely with the following CBSUA administrators: CBSUA President Dr. Georgina J. Bordado, Vice President for Research and Development Dr. Josephine F. Cruz, and College of Economics and Management Dean Ms. Cresilda Caning.

 

4th NBMC tackles responsible management and sustainable business

 

De La Salle University, Ateneo de Davao University, and the University of San Carlos, in collaboration with the Philippine Academy of Management, held the 4th National Business and Management Conference last July 22 to 23, 2016 at the Ateneo de Davao University.

The conference, which carried the theme “Tackling local, national, and regional challenges through responsible management and sustainable business,” was inspired by the business sector’s call for responsible management and sustainable practices amidst issues simultaneously arising from local, national, and regional setting, such as the ASEAN integration. The conference recognized how leaders and managers of organizations are forced to revisit their strategic plans and operations and called for cross-sector collaborations and building stronger ecosystems.

The conference’s keynote speaker was Ms. Jeannie Javellosa, co-founder of ECHOstore, GREAT WOMEN, and ECHOsi Foundation, who talked about how the ECHOsi Foundation promotes women entrepreneurship across the country. Featured plenary speakers included DLSU School of Economics Full Professor Dr. Myrna Austria, who talked about “The Philippines in the AEC: Challenges and Opportunities”; RVR College of Business Full Professor Dr. Benito Teehankee, who tackled “Building actionable knowledge for responsible management and sustainable business practices: The role of critical realism”, and Mr. Stephen A. Antig, Executive Director of the Pilipino Banana Growers and Exporters Association, who talked about efforts of the industry to become globally competitive.

1st NBMC successfully held in Cebu City

Cebu City witnessed the successful staging of the First National Business and Management Conference, which was jointly organized by the University of San Carlos (USC) and the Ramon V. del Rosario College of Business (RVR-COB) of De La Salle University (DLSU).  The theme of the research conference, which was held at the USC grounds on August 30-31, was “Trailblazing New and Sustainable Business and Management Practices”.

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