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Ned Roberto presents highlights of consumer coping behavior survey at DLSU

“The ultimate source of growing your business, any business, is market segments,” so says Dr. Eduardo ‘Ned’ Roberto during the13th Consumer Coping Survey Presentation last May 8, 2015Roberto, the country’s foremost marketing authority, discussed the output of the 2014 nationwide survey on consumer coping behavior, which was administered by the Social Weather Stations (SWS). The presentation included 151 product categories and how the products have moved, upward or downward,  from being a “staple”, near-staple”, “nice-to-have”, “near-dispensable”, and “definitely-dispensable” products.

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